2007 Mercedes C-Class Out In The Wild

Here we have are one of the first real life pictures of the 2007 Mercedes C-Class up close. The vehicle is already on sale in some European markets and sales are beginning now in the UK.

Mercedes hopes that the new C-Class will eat the Audi A4 & BMW 3 Series alive. Pricing is yet to be announced in the UK but basic European models starts from €34.212,50. Also the car has received an award for being the most environmentally friendly in its class.

The black Mercedes C 220 CDI was snapped in Stuttgart by a member of public walking past. Numerous road tests were done with the C-Classes competitors like the BMW 3 Series and turns out that the 3 Series came out on top but the C-Class wasn't slated because of its rear legroom.

Expect UK prices to start around £23,000 for the basic model with the AMG going upto £60,000

2007 Mercedes C-Class Out In The Wild

Here we have are one of the first real life pictures of the 2007 Mercedes C-Class up close. The vehicle is already on sale in some European markets and sales are beginning now in the UK.

Mercedes hopes that the new C-Class will eat the Audi A4 & BMW 3 Series alive. Pricing is yet to be announced in the UK but basic European models starts from €34.212,50. Also the car has received an award for being the most environmentally friendly in its class.

The black Mercedes C 220 CDI was snapped in Stuttgart by a member of public walking past. Numerous road tests were done with the C-Classes competitors like the BMW 3 Series and turns out that the 3 Series came out on top but the C-Class wasn't slated because of its rear legroom.

Expect UK prices to start around £23,000 for the basic model with the AMG going upto £60,000

Skoda Fabia II pricing announced (UK)

Prices for the all-new Skoda Fabia supermini will start at a shade under £8000 when it goes on sale on 17 May.

The bottom-of-the-range 1.2-litre 6v car will cost £7990, only £420 more than the same version of the old car, but with more kit. At the other end of the range prices have risen much more, but so have specifications.

Where the old Fabia came in Mercedes-like Classic, Ambience, Elegance and Sport trims, the new one comes as either the 1, 2 or 3.

All models get standard front and side airbags (the latter was previously an option), a height and reach adjustable wheel, central locking, electric front windows, a passenger airbag deactivation switch and a CD radio with four speakers and a socket for MP3 players.

Move up to the Fabia 2, and you get 15-inch alloys instead of steel wheels, remote central locking, air-con, halogen lights, electric door mirrors and an extra four speakers, all for £1000 over the cost of the 1.

For an extra £1160 over the 2, the Fabia 3 gets the kind of kit normally found only on bigger cars, including 16-inch alloys, climate control, curtain airbags, cruise control, front fog lights and rear parking sensors.

With that kind of kit, the range-topping 1.9-litre 103bhp TDi Fabia 3 costs £13,015; more than the old 128bhp vRS. The new vRS won’t arrive until 2008. It’s likely to offer come as both a turbodiesel and also a 1.4-litre petrol, using VW’s turbocharged and supercharged TSI engine. The old Fabia estate soldiers on until a new version arrives in 2008.

Skoda Fabia II pricing announced (UK)

Prices for the all-new Skoda Fabia supermini will start at a shade under £8000 when it goes on sale on 17 May.

The bottom-of-the-range 1.2-litre 6v car will cost £7990, only £420 more than the same version of the old car, but with more kit. At the other end of the range prices have risen much more, but so have specifications.

Where the old Fabia came in Mercedes-like Classic, Ambience, Elegance and Sport trims, the new one comes as either the 1, 2 or 3.

All models get standard front and side airbags (the latter was previously an option), a height and reach adjustable wheel, central locking, electric front windows, a passenger airbag deactivation switch and a CD radio with four speakers and a socket for MP3 players.

Move up to the Fabia 2, and you get 15-inch alloys instead of steel wheels, remote central locking, air-con, halogen lights, electric door mirrors and an extra four speakers, all for £1000 over the cost of the 1.

For an extra £1160 over the 2, the Fabia 3 gets the kind of kit normally found only on bigger cars, including 16-inch alloys, climate control, curtain airbags, cruise control, front fog lights and rear parking sensors.

With that kind of kit, the range-topping 1.9-litre 103bhp TDi Fabia 3 costs £13,015; more than the old 128bhp vRS. The new vRS won’t arrive until 2008. It’s likely to offer come as both a turbodiesel and also a 1.4-litre petrol, using VW’s turbocharged and supercharged TSI engine. The old Fabia estate soldiers on until a new version arrives in 2008.

New Car: 2008 Jeep Grand Cherokee

The Chrysler Group is kicking off its presence at the 2007 New York Auto Show by unveiling the new 2008 Jeep Grand Cherokee a little early. The new GC features a revised exterior that's difficult to detect at first glance. We'll hit the high points for you. First off, the front end features a grille that dips down a bit lower, and the bottom of the headlights have been rounded off to enhance their Jeepishness. One can also order a set of HID auto-leveling headlamps. The fog lamps have also been lowered to improve their effectiveness. Hardcore off-roaders will be pleased to know, however, that the new fascia is compised of two-pieces, the lower of which can be removed when trail-rating your new Grand Cherokee. The taillights out back are also revised.

Underhood the new GC now features no less than five engine options, one of which is an all-new 4.7L V8 that slots in below the 5.7L HEMI V8. The new 4.7L V8 produces 291 horsepower and 322 ft-lbs. of torque. That's more power and torque than the old 4.7L V8, plus it's more fuel efficient (though Jeep doesn't indicate by how much) and flex-fuel capable. Also available is the 3.0L common-rail Diesel V6, 3.7L V6, 5.7L HEMI V8 and 6.1L HEMI V8 in the SRT-8 model.

The Grand Cherokee's interior also gets the once over, though unfortunately Jeep hasn't provided any pics showing the inside of the SUV yet. We can tell you, however, that both the MyGIG entertainment system with a 20 GB hard drive and the new SIRIUS Back Seat TV are both available on the new 2008 model.

PRESS RELEASE:

All-new Engine, Refreshed Interior and Exterior and More Premium Amenities for 2008 Jeep® Grand Cherokee

• All-new 4.7-liter V-8 engine delivers increased horsepower and torque, improved fuel economy

• Refreshed exterior and interior design stays true to its authentic Jeep® character with signature seven-slot grille, trapezoidal wheel openings and attention to rich details and craftsmanship

• Jeep Grand Cherokee is available with all-new SIRIUS Backseat TV™

•Even more innovative, premium amenities are available, including MyGIG™ Multimedia Infotainment System, HID auto-leveling headlamps and heated first- and second-row seats

New York City, April 4, 2007 – The Jeep® brand unveiled today the 2008 Jeep Grand Cherokee that features an all-new 4.7-liter V-8 engine that delivers a 24 percent increase in horsepower, a 6 percent increase in torque and improved fuel economy compared with the engine it replaces. The 2008 Jeep Grand Cherokee also offers a refreshed interior and exterior design and a host of innovative premium amenities, including one not found on other full-size sport-utility vehicles (SUV) on the road today -- SIRIUS Backseat TV™. The vehicle will arrive at Jeep dealerships starting this fall.

"With a choice of five engines, three four-wheel-drive systems and more premium amenities than ever before, the 2008 Jeep Grand Cherokee sets the benchmark for full-size SUVs just as it did when it debuted in 1992," said John Plecha, Director -- Jeep Brand Marketing and Global Communications. "Now available with SIRIUS Backseat TV, the 2008 Jeep Grand Cherokee just made road trips or short trips with kids even more enjoyable."

Only Full-Size SUV with Five Engine OfferingsThe 2008 Jeep Grand Cherokee is the only vehicle with a choice of five engine offerings:

• Award-winning 3.0-liter common rail diesel V-6 engine – Now available on Jeep Grand Cherokee Limited and Overland

• 3.7-liter V-6 engine – Standard on Jeep Grand Cherokee Laredo

• All-new 4.7-liter V-8 engine – Standard on Jeep Grand Cherokee Limited

• 5.7-liter V-8 HEMI® engine – Available on Jeep Grand Cherokee Limited, standard on Overland

• 6.1-liter HEMI V-8 engine – Standard on Jeep Grand Cherokee SRT8.

All-new for 2008 is the 4.7-liter V-8 engine that offers better fuel economy, power and torque than the previous 4.7-liter engine, while at the same time delivering improvements in refinement.

The new 4.7-liter V-8 incorporates two spark plugs per cylinder (the only Chrysler Group engine to do so, other than the 5.7-liter HEMI), increased compression ratio, improved cylinder-head port flow and a new combustion system. The result is 291 horsepower (217kW), a 24 percent increase, and 322 lb.-ft. of torque (437 N•m), a 6 percent increase over the previous 4.7-liter V-8 engine. And, like the engine it replaces, the new 4.7-liter V-8 engine is flex-fuel capable, which gives customers the ability to use up to an 85 percent concentration of ethanol (E85) to fuel their vehicles.

Improvements in the new 4.7-liter V-8 result from significant revisions to the induction system, a lightweight piston/rod assembly and reduced accessory drive noise through lower accessory drive speed. Engine smoothness at idle is enhanced with a new cam design, two spark plugs per cylinder and a valve-lash adjuster system. The new 4.7-liter V-8 also is equipped with electronic throttle control.

First to Offer All-new SIRIUS Backseat TV:

The Chrysler Group will be the first and only auto manufacturer to offer SIRIUS Backseat TV in its 2008 model year vehicle lineup, including the 2008 Jeep Grand Cherokee.

SIRIUS Backseat TV features three channels of respected children's TV featuring many of the most well-known kids' programming, including Nickelodeon, Disney Channel and Cartoon Network. Rear-seat passengers will be able to watch shows such as Nickelodeon's "SpongeBob SquarePants," Disney Channel's "Hannah Montana" and Cartoon Network's "Foster's Home for Imaginary Friends.

" SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas. Programming is displayed on the vehicle's second-row (except minivan: second- and/or third-row) video screen, and channel name, program title and rating will be broadcast and displayed on the screen. For added flexibility, rear-seat passengers can enjoy SIRIUS Backseat TV while front-seat occupants listen to SIRIUS Satellite Radio. The system can be operated from either the rear-seat entertainment unit or the radio head unit. In addition, when the vehicle is in park, programming can be displayed on the MyGIG screen for front-seat viewing.

Innovative Premium Amenities:

Along with SIRIUS Backseat TV, the 2008 Jeep Grand Cherokee includes a variety of premium amenities that are new for 2008, including the new MyGIG™ Multimedia Infotainment System that has a built-in navigation, audio, entertainment and communication system. MyGIG enables customers to use touch-screen or voice commands to control all of the features, and includes a 20-gigabyte hard drive where music and photos can be stored. There's space reserved on the hard drive for approximately 1,600 songs; that's over 100 hours of music. There also is a voice-memo recorder feature. MyGIG supports real-time traffic information, available through SIRIUS Satellite Radio, and can provide an alternate drive route based on current traffic.

Also new on the 2008 Jeep Grand Cherokee are high-intensity discharge (HID) auto-leveling headlamps. HID auto-leveling headlamps provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination. The auto-leveling feature automatically adjusts the headlamps to the vehicle pitch depending on the load and number of passengers in the vehicle. This feature also benefits oncoming traffic as the system prevents drivers from being distracted by glare from the headlamps. The auto-leveling feature is only available with HID headlamps.

ParkView™ Rear Back-up Camera (with or without navigation), ParkSense® Rear Back-up System, SmartBeam® headlamps, rain-sensing wipers, memory seats and mirrors, iPod connectivity and 18-inch chrome-clad aluminum wheels also are part of the vehicle's available features and options.

The Jeep Grand Cherokee also features three new safety and security technologies for 2008: Hill Descent Control, Hill Start Assist and Trailer Sway Control.

Hill Descent Control (HDC) is standard on Grand Cherokee 4x4 models. Operational in the "4WD Low" position, HDC provides downhill assistance at a controlled rate of speed. By means of electronic brake control, HDC supplements the gear reduction and engine braking that a traditional mechanical low-range transfer case provides. For ease of operation, Grand Cherokee's HDC is activated and deactivated automatically, after the HDC button is engaged, as the system senses changes in topography. The system works whether the vehicle is in forward or reverse.

The available Hill Start Assist (HSA) allows the driver time to transition from brake to throttle to achieve a smooth launch on a grade. The system will hold brake pressure for two seconds upon the driver's release of the brake pedal. The ABS system decreases wheel pressure in response to increasing throttle to provide a smooth launch.

Trailer Sway Control is optional on all Grand Cherokee models. This system reduces trailer sway and provides improved trailer stability and increased towing safety.

Refreshed Exterior and Interior:

With its upright and substantial posture, the Jeep Grand Cherokee's design offers an athletic and contemporary appearance. The grille has been lengthened, and the headlamps are more circular for a more dominant and expressive front view. A new HID headlamp, optional on Limited and standard on Overland, includes an internal optic lens for the park/turn function. Fog lamps also have also been lowered for enhanced performance. Off-road enthusiasts will be pleased with the new two-piece front fascia, allowing for the entire lower piece to be removed before hitting the off-road trails.

On the inside, the vehicle's two-tone instrument panel features a new level of refinement with bright accents, a soft-touch surface and updated styling. A new tilt and telescoping steering column is standard, with a new steering wheel that includes bright accent bezels, which house the electronic vehicle information center's switches. The Limited model's steering wheel adds two-tone leather and bright chrome accent rings, and the Overland features a real wood rim for added luxury. Also new is the updated line of instrument clusters that feature new brighter LED illumination, with the Limited and Overland models receiving a modern and elegant treatment where, when the vehicle is started, the dark-tinted lens fades to reveal chrome-ringed black gauges that are surrounded by a bright silver accent field. The new floor console has improved cup holders and a new leather-wrapped and chrome-accented parking brake handle. The door panels have new armrests for improved ergonomics and comfort. New for the Overland model are the new saddle perforated leather seats that feature accent piping for an even more upscale look.

Jeep Brand:

The Jeep brand has seven models in the 2007 model year, the most available to retail consumers at one time in its 65-year-plus history.

The expansion of the Jeep brand has taken place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty (Cherokee outside North America) and the icon of the brand, the Jeep Wrangler.

In 2005, the Jeep Commander was introduced. In 2006, the redesigned Jeep Wrangler was unveiled. Also debuting in 2006 were three more all-new Jeep vehicles: Jeep Patriot, Jeep Compass and the four-door Jeep Wrangler Unlimited.

New Car: 2008 Jeep Grand Cherokee

The Chrysler Group is kicking off its presence at the 2007 New York Auto Show by unveiling the new 2008 Jeep Grand Cherokee a little early. The new GC features a revised exterior that's difficult to detect at first glance. We'll hit the high points for you. First off, the front end features a grille that dips down a bit lower, and the bottom of the headlights have been rounded off to enhance their Jeepishness. One can also order a set of HID auto-leveling headlamps. The fog lamps have also been lowered to improve their effectiveness. Hardcore off-roaders will be pleased to know, however, that the new fascia is compised of two-pieces, the lower of which can be removed when trail-rating your new Grand Cherokee. The taillights out back are also revised.

Underhood the new GC now features no less than five engine options, one of which is an all-new 4.7L V8 that slots in below the 5.7L HEMI V8. The new 4.7L V8 produces 291 horsepower and 322 ft-lbs. of torque. That's more power and torque than the old 4.7L V8, plus it's more fuel efficient (though Jeep doesn't indicate by how much) and flex-fuel capable. Also available is the 3.0L common-rail Diesel V6, 3.7L V6, 5.7L HEMI V8 and 6.1L HEMI V8 in the SRT-8 model.

The Grand Cherokee's interior also gets the once over, though unfortunately Jeep hasn't provided any pics showing the inside of the SUV yet. We can tell you, however, that both the MyGIG entertainment system with a 20 GB hard drive and the new SIRIUS Back Seat TV are both available on the new 2008 model.

PRESS RELEASE:

All-new Engine, Refreshed Interior and Exterior and More Premium Amenities for 2008 Jeep® Grand Cherokee

• All-new 4.7-liter V-8 engine delivers increased horsepower and torque, improved fuel economy

• Refreshed exterior and interior design stays true to its authentic Jeep® character with signature seven-slot grille, trapezoidal wheel openings and attention to rich details and craftsmanship

• Jeep Grand Cherokee is available with all-new SIRIUS Backseat TV™

•Even more innovative, premium amenities are available, including MyGIG™ Multimedia Infotainment System, HID auto-leveling headlamps and heated first- and second-row seats

New York City, April 4, 2007 – The Jeep® brand unveiled today the 2008 Jeep Grand Cherokee that features an all-new 4.7-liter V-8 engine that delivers a 24 percent increase in horsepower, a 6 percent increase in torque and improved fuel economy compared with the engine it replaces. The 2008 Jeep Grand Cherokee also offers a refreshed interior and exterior design and a host of innovative premium amenities, including one not found on other full-size sport-utility vehicles (SUV) on the road today -- SIRIUS Backseat TV™. The vehicle will arrive at Jeep dealerships starting this fall.

"With a choice of five engines, three four-wheel-drive systems and more premium amenities than ever before, the 2008 Jeep Grand Cherokee sets the benchmark for full-size SUVs just as it did when it debuted in 1992," said John Plecha, Director -- Jeep Brand Marketing and Global Communications. "Now available with SIRIUS Backseat TV, the 2008 Jeep Grand Cherokee just made road trips or short trips with kids even more enjoyable."

Only Full-Size SUV with Five Engine OfferingsThe 2008 Jeep Grand Cherokee is the only vehicle with a choice of five engine offerings:

• Award-winning 3.0-liter common rail diesel V-6 engine – Now available on Jeep Grand Cherokee Limited and Overland

• 3.7-liter V-6 engine – Standard on Jeep Grand Cherokee Laredo

• All-new 4.7-liter V-8 engine – Standard on Jeep Grand Cherokee Limited

• 5.7-liter V-8 HEMI® engine – Available on Jeep Grand Cherokee Limited, standard on Overland

• 6.1-liter HEMI V-8 engine – Standard on Jeep Grand Cherokee SRT8.

All-new for 2008 is the 4.7-liter V-8 engine that offers better fuel economy, power and torque than the previous 4.7-liter engine, while at the same time delivering improvements in refinement.

The new 4.7-liter V-8 incorporates two spark plugs per cylinder (the only Chrysler Group engine to do so, other than the 5.7-liter HEMI), increased compression ratio, improved cylinder-head port flow and a new combustion system. The result is 291 horsepower (217kW), a 24 percent increase, and 322 lb.-ft. of torque (437 N•m), a 6 percent increase over the previous 4.7-liter V-8 engine. And, like the engine it replaces, the new 4.7-liter V-8 engine is flex-fuel capable, which gives customers the ability to use up to an 85 percent concentration of ethanol (E85) to fuel their vehicles.

Improvements in the new 4.7-liter V-8 result from significant revisions to the induction system, a lightweight piston/rod assembly and reduced accessory drive noise through lower accessory drive speed. Engine smoothness at idle is enhanced with a new cam design, two spark plugs per cylinder and a valve-lash adjuster system. The new 4.7-liter V-8 also is equipped with electronic throttle control.

First to Offer All-new SIRIUS Backseat TV:

The Chrysler Group will be the first and only auto manufacturer to offer SIRIUS Backseat TV in its 2008 model year vehicle lineup, including the 2008 Jeep Grand Cherokee.

SIRIUS Backseat TV features three channels of respected children's TV featuring many of the most well-known kids' programming, including Nickelodeon, Disney Channel and Cartoon Network. Rear-seat passengers will be able to watch shows such as Nickelodeon's "SpongeBob SquarePants," Disney Channel's "Hannah Montana" and Cartoon Network's "Foster's Home for Imaginary Friends.

" SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas. Programming is displayed on the vehicle's second-row (except minivan: second- and/or third-row) video screen, and channel name, program title and rating will be broadcast and displayed on the screen. For added flexibility, rear-seat passengers can enjoy SIRIUS Backseat TV while front-seat occupants listen to SIRIUS Satellite Radio. The system can be operated from either the rear-seat entertainment unit or the radio head unit. In addition, when the vehicle is in park, programming can be displayed on the MyGIG screen for front-seat viewing.

Innovative Premium Amenities:

Along with SIRIUS Backseat TV, the 2008 Jeep Grand Cherokee includes a variety of premium amenities that are new for 2008, including the new MyGIG™ Multimedia Infotainment System that has a built-in navigation, audio, entertainment and communication system. MyGIG enables customers to use touch-screen or voice commands to control all of the features, and includes a 20-gigabyte hard drive where music and photos can be stored. There's space reserved on the hard drive for approximately 1,600 songs; that's over 100 hours of music. There also is a voice-memo recorder feature. MyGIG supports real-time traffic information, available through SIRIUS Satellite Radio, and can provide an alternate drive route based on current traffic.

Also new on the 2008 Jeep Grand Cherokee are high-intensity discharge (HID) auto-leveling headlamps. HID auto-leveling headlamps provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination. The auto-leveling feature automatically adjusts the headlamps to the vehicle pitch depending on the load and number of passengers in the vehicle. This feature also benefits oncoming traffic as the system prevents drivers from being distracted by glare from the headlamps. The auto-leveling feature is only available with HID headlamps.

ParkView™ Rear Back-up Camera (with or without navigation), ParkSense® Rear Back-up System, SmartBeam® headlamps, rain-sensing wipers, memory seats and mirrors, iPod connectivity and 18-inch chrome-clad aluminum wheels also are part of the vehicle's available features and options.

The Jeep Grand Cherokee also features three new safety and security technologies for 2008: Hill Descent Control, Hill Start Assist and Trailer Sway Control.

Hill Descent Control (HDC) is standard on Grand Cherokee 4x4 models. Operational in the "4WD Low" position, HDC provides downhill assistance at a controlled rate of speed. By means of electronic brake control, HDC supplements the gear reduction and engine braking that a traditional mechanical low-range transfer case provides. For ease of operation, Grand Cherokee's HDC is activated and deactivated automatically, after the HDC button is engaged, as the system senses changes in topography. The system works whether the vehicle is in forward or reverse.

The available Hill Start Assist (HSA) allows the driver time to transition from brake to throttle to achieve a smooth launch on a grade. The system will hold brake pressure for two seconds upon the driver's release of the brake pedal. The ABS system decreases wheel pressure in response to increasing throttle to provide a smooth launch.

Trailer Sway Control is optional on all Grand Cherokee models. This system reduces trailer sway and provides improved trailer stability and increased towing safety.

Refreshed Exterior and Interior:

With its upright and substantial posture, the Jeep Grand Cherokee's design offers an athletic and contemporary appearance. The grille has been lengthened, and the headlamps are more circular for a more dominant and expressive front view. A new HID headlamp, optional on Limited and standard on Overland, includes an internal optic lens for the park/turn function. Fog lamps also have also been lowered for enhanced performance. Off-road enthusiasts will be pleased with the new two-piece front fascia, allowing for the entire lower piece to be removed before hitting the off-road trails.

On the inside, the vehicle's two-tone instrument panel features a new level of refinement with bright accents, a soft-touch surface and updated styling. A new tilt and telescoping steering column is standard, with a new steering wheel that includes bright accent bezels, which house the electronic vehicle information center's switches. The Limited model's steering wheel adds two-tone leather and bright chrome accent rings, and the Overland features a real wood rim for added luxury. Also new is the updated line of instrument clusters that feature new brighter LED illumination, with the Limited and Overland models receiving a modern and elegant treatment where, when the vehicle is started, the dark-tinted lens fades to reveal chrome-ringed black gauges that are surrounded by a bright silver accent field. The new floor console has improved cup holders and a new leather-wrapped and chrome-accented parking brake handle. The door panels have new armrests for improved ergonomics and comfort. New for the Overland model are the new saddle perforated leather seats that feature accent piping for an even more upscale look.

Jeep Brand:

The Jeep brand has seven models in the 2007 model year, the most available to retail consumers at one time in its 65-year-plus history.

The expansion of the Jeep brand has taken place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty (Cherokee outside North America) and the icon of the brand, the Jeep Wrangler.

In 2005, the Jeep Commander was introduced. In 2006, the redesigned Jeep Wrangler was unveiled. Also debuting in 2006 were three more all-new Jeep vehicles: Jeep Patriot, Jeep Compass and the four-door Jeep Wrangler Unlimited.

2007 Toyota Tundra Sales (North America)

When Toyota Motor Corp. set the pricing for its new Tundra pickup, skeptics said $22,290 seemed steep for the base model. Toyota managers countered that the truck didn't cost more than comparably equipped rivals but the critics had a point.

Toyota is now offering dealers cash -- as much as $2,000 for a base two-door Tundra -- to help them sell the pickups amid reports of sluggish demand for the entry-level model. On the other hand, Toyota dealers report brisk sales of the four-door Tundra and strong orders for the top-of-the-line $41,850 CrewMax, with reclining second-row seats and a V-8 engine. "I'm selling double cabs, and I have almost 100 orders for CrewMaxes," which went on sale in mid-March, said Dianne Whitmire, director of fleet and Internet sales at Toyota of San Juan Capistrano in southern California but Whitmire has not sold a single two-door Tundra. "Those things are not selling," said Alex Rosten, an analyst at online auto research site Edmunds.com. "They're way too expensive."

Pickups from U.S. automakers -- Chevrolet Silverado, Dodge Ram and Ford F-150 -- start in the mid-teens, although more powerful and lavishly equipped versions cost more than twice as much.

Dealers say entry-level pickup buyers, such as gardeners and contractors, aren't looking for stability control, multiple airbags and other features that are standard on the base Tundra.
"They overestimated what the market will bear," Whitmire said. "What they need to do with this vehicle is to de-content it."

Toyota executives say they are reviewing the two-door truck's pricing and equipment levels. "Unfortunately, we may have put a little too much content in it," said Ernest Bastien, vice-president of vehicle operations at Toyota Motor Sales in Torrance, Calif. He said demand was weakest in southern states with warm climates, where customers tend to buy rear-wheel-drive versions. That segment of the pickup market is, "even for us, particularly price-sensitive," Bastien said. "I think there is a little bit of learning going on here." He noted, however, that the two-door Tundra was expected to generate only about 10 percent of total Tundra sales.

The Japanese automaker has invested heavily in the new truck in an effort to double its share of the full-size pickup market dominated by Detroit automakers. Domestic brands accounted for 90 percent of the 2.2 million full-size pickups sold last year in the United States. The new Tundra's arrival has heightened competition in the segment, pushing all automakers to jack up incentives.

This month, General Motors Corp. began offering zero-percent financing on its new trucks, which were well received by the market when they came out last fall. According to Edmunds.com's latest estimates, incentives average $1,529 per vehicle on the Silverado and $1,893 on the GMC Sierra pickup, while Toyota was offering an average $1,647 on the Tundra. Ford's discounts are roughly twice as high, with $3,792 for the F-150 and $5,655 on the aging Dodge Ram.

Auto analysts and executives say the rising incentives also reflect higher gas prices, which dented demand last year for big pickups -- one of the most lucrative segments in the market.